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  • 雅虎被曝掃描用戶電子郵箱并向廣告客戶銷售數據快報

    TechWeb.com.cn 2018-08-29 11:11
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    導讀

    雅虎仍在掃描用戶的電子郵件,雅虎和美國在線是美國僅有的對用戶郵箱進行掃描用于營銷目的的主要電子郵箱提供商,稱可以對2億多雅虎電子郵箱及其含有的大量用戶數據進行分析。

    【TechWeb】8月29日消息,據國外媒體報道,知情人士稱,雅虎仍在掃描用戶的電子郵件,以獲取數據出售給廣告商,而很多科技公司早已放棄這種做法。

    雅虎

    雅虎

    知情人士和前公司員工透露,雅虎母公司、也就是Verizon旗下子公司Oath正在向廣告客戶提議一種服務,稱可以對2億多雅虎電子郵箱及其含有的大量用戶數據進行分析,搜索有關這些用戶可能購買哪些產品的線索。

    Oath表示,這一做法也包括其旗下的美國在線(AOL)電子郵箱。雅虎和美國在線是美國僅有的對用戶郵箱進行掃描用于營銷目的的主要電子郵箱提供商。

    Oath回應外媒稱,該公司確實對電子郵件進行掃描,但僅掃描來自零售商的營銷廣告類郵件,且用戶可以選擇停用該功能。Oath認為,電子郵件是一個昂貴的系統,用戶如果要享受免費服務,自然要有付出。

    Oath還表示,個人郵件不在被掃描之列,并且出售給廣告商的數據中也隱去了個人身份信息。但算法也曾出過差錯。

    去年,Verizon宣布完成了對雅虎核心資產的收購,交易價44.8億美元,雅虎成為Verizon旗下公司。新雅虎正式更名為Altaba,重返納斯達克后,其股票代碼為“AABA”。

    雅虎 Oath 用戶 掃描 公司
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