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  • 愛奇藝龔宇:5G等技術創新會給網絡視聽行業帶來改變快報

    新浪科技 2019-05-28 16:42
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    導讀

    以網絡視聽為主要組成部分的線上娛樂行業發展空間巨大,盡管網絡視聽行業虧損的焦慮仍在,網絡視聽行業面臨一系列調整。

    5月28日下午消息,第七屆中國網絡視聽大會于成都舉辦,在主題為“新時代的視聽產業價值提升”的網絡視聽CEO峰會上,愛奇藝創始人兼CEO龔宇發表“走大道、創新招”演講。

    7261-hxsrwwq1736802

    龔宇表示,愛奇藝在建設健康網絡視聽行業方面主要聚焦以下幾點:

    一是講品位、講格調、講責任,抵制三俗;

    二是遏制追星、炒星、高片酬、假收視點擊;

    三是摒棄以明星為賣點、靠明星博眼球的錯誤做法;

    四是防止過度娛樂化,多做弘揚中華傳統文化、宣揚主流價值觀的內容。

    去年起,網絡視聽行業面臨一系列調整,而整個行業尚未實現盈利。龔宇表示,宏觀經濟增長放緩造成以廣告為主的收入遭遇瓶頸,其他收入也由80%到100%以上的增長逐步下降,這對習慣了高速增長的新媒體行業是一個巨大挑戰。此外,雖然自去年起,片酬成本受到了一定程度的抑制,但因為制作周期帶來的滯后性,目前以內容為主的成本仍舊居高不下。過去數年泡沫帶來的粗制濫造產品依然充斥著市場,占據著資源,劣幣驅逐良幣,優質的作品反而被淹沒。與此同時,歷史上一直存在的盜版以及各種形態的數據造假問題等,都侵蝕著這個行業從業者的利益。龔宇提到,針對這一現象,愛奇藝于去年9月選擇關閉前臺播放量,今后將進一步加強規范化,讓數據更真實地反應作品的播放情況。

    盡管網絡視聽行業虧損的焦慮仍在,但龔宇認為,中國娛樂行業、尤其是視頻行業前途光明,以網絡視聽為主要組成部分的線上娛樂行業發展空間巨大。在他看來,技術創新包括AI、5G等,會繼續給這個行業帶來改變。而做內容最重要的是尊重創作者,堅信創作的基本規律,激發他們的活力,一批批地培養新人,同時堅持創新,孵化和制作爆款高品質作品。

    行業 視聽 網絡 龔宇 帶來
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