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  • AI加持反欺詐 分期樂發布“陽光守護者”計劃金融

    觀察君 2019-06-12 17:52
    分享到:
    導讀

    面對日益猖獗的金融欺詐,樂信旗下分期樂商城近日正式上線“陽光守護者”計劃。

    面對日益猖獗的金融欺詐,樂信旗下分期樂商城近日正式上線“陽光守護者”計劃。在搭建AI智能反欺詐體系之余,該計劃還囊括安全教育、有獎舉報、賬戶安全防護為一體,希望最大限度保護用戶遠離欺詐。

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    樂信反欺詐中心負責人介紹,分期樂“陽光守護者“的全AI反欺詐體系綜合運用LBS信息聚類、行為聚類、復雜網絡、自然語言處理、語音識別等前沿AI技術,構建了反欺詐實時監控、反欺詐實時排查、反欺詐演算工具、反欺詐規則引擎、反欺詐信息庫、反欺詐輿論收集六個功能項。“這相當于打造了精確制導的“反導彈”,可對新型金融欺詐實現高精度攔截。目前,該體系月均成功攔截欺詐訂單近4000萬元,過去一年幫助用戶挽回損失超過5000萬元。”

    如“用戶行為風險分析”模塊,可以毫秒級運算速度,從3000多組變量數據中快速完成用戶異常行為的識別。假設一個通常花時間進行大量對比并積極尋找優惠券的用戶,僅登陸數分鐘便下單購買昂貴商品,且不使用優惠券,那么系統很可能判定此次交易異常,從而啟動智能語音預警提醒用戶是否遭遇欺詐。據悉,該應用上線僅1個月,就成功攔截超過價值250萬元“欺詐交易“,成功避免300多個用戶被騙,攔截成功率80%以上。

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    除了科技保障,安全教育也是“陽光守護者”計劃中預防欺詐的重要屏障。通過制作生動、有趣的反欺詐漫畫和視頻,以及聯合不同城市公安機關舉辦反欺詐講座,分期樂不斷強化用戶安全認知。截止目前,分期樂“陽光守護者”的安全教育累計已覆蓋超過1000萬人。

    近期,“陽光守護者”還推出“被騙舉報“有獎征集。用戶只要提供的線索有效,即可獲贈500元優惠券。而征集到的全部有效線索,分期樂不僅將其加入反欺詐信息庫,用于杜絕欺詐再次出現,同時也會同步公安機關備案。

    賬戶安全保護方面,”陽光守護者“推出“樂守護”保障,結合安全教育,讓用戶擁有最高賠付2萬元的保障服務。

    樂信反欺詐中心負責人表示,反欺詐是樂信金融科技技術落地的重要實踐,而利用AI搭建強大安全能力,重拳打擊金融欺詐問題,也是樂信履行社會責任的題中之意。未來樂信不僅要繼續加大AI技術在反欺詐領域的應用,也將持續與政府監管部門、金融行業、廣大用戶聯手,共筑一個安全、健康、信任的互聯網金融消費生態。

    AI 反欺詐 分期樂
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